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Company Website Checklist
Introduction
If you already have a company website, below are a few suggestions to ensure it is delivering on your investment. First impressions are always important and your website should be no different. A good company website will deliver the right enquires from the right customers.
Recommendation
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Make sure your website reflects your company, its values and objectives. A professional website design will deliver more impact and instil customer confidence.
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Ensure the user can find their way around. The navigation including menus should be the same on all the pages and it should be simple to use. Avoid using acronyms and words that are not in common use. "Minichamps" might mean something to your company but if it isn't being searched for it is a wasted opportunity.
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Make sure the content of your site has been optimised for the web. You should have incorporated your company's strategic key words into the product descriptions and static content pages. SEO is vital for delivering traffic to the site.
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If you haven't installed an analytics package onto your site do so as soon as possible. This provides an excellent opportunity to see where people are going on the site and what they are clicking on.
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Where ever possible integrate the site into back office applications, this will reduce labour costs through data transfer and reduce the risk of errors.
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Update your content on a regular basis to keep the site fresh for users and search engines.
Summary
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Professional design delivers confidence.
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Make navigation clear and unambiguous.
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SEO is vital for delivering increased traffic.
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Install and use a website analytics package.
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Keep content fresh and interesting.
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Deliver rich sales content.
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Answer frequently asked questions on the site.
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Contact us forms and enquiries email addresses = reduced costs.
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Have a newsletter.
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The web provides a convenient and cheap method of delivering rich content to the users, make sure you take advantage of it.
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Ensure the website content sells your products or services. The content you create will be used by search engines to direct users to your site.
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Include pages that answer basic customer questions - how do I contact you, where are you based, do you service my area, how do I return products. This will reduce the calls to your office and free up your staff from answering the phone.
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Make it work for you (reduce your costs) by having a contact us form or email address. This helps to reduce time spent, by staff, on the telephone. However make sure you acknowledge the receipt of the email (this can be automated) and then get back to the customer in an acceptable time.
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Get people to sign up for a newsletter and produce one, even if it is only quarterly, this is a great source of leads. By personalising the email message, even if it is just the name, you can dramatically improve your customer relations.
Contact MSI Commerce to discuss your company website needs.
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