eCommerce Delivers Christmas Present For Retailers
A survey from the Post Office suggest that 1 in 5 of those surfing the web on Christmas Day would be buying something. Major web retailers including M&S, PC World, Currys and Argos began their sale on Christmas Day.
MSI Comments
Computers are now becoming a standard feature in most households and in the case of a family with children it is likely that there will be more than one. The cost of technology, specifically the combination of computer and braodband is becoming accessible to more households. The internet is also rising in populairty as a medium for shopping and entertainment. As the internet continues to exapnd in this way it is likely that this trend will continue, supporting the 24x7 nature of the channel. Some might argue that Christmas Day shouldn't be about shopping, but if the market is demanding the service, reatilers would be wise to take advantage of the demand.
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