Recent weeks have seen numerous column inches related to the dip in retail sales, yet the web still seems to be achieving good results. ASOS would be the best example of how the
web can still achieve great results.
MSI Comments
The web provides a wide channel that can attract new customers at the time of a down turn. The high street is becoming an expensive place to shop with the rising cost of fuel, parking and general high street price all impacting peoples shopping habits. If we take into consideration that it will probably cost £ 10 (£ 5 in petrol, £ 5 parking) to get onto the high street, before we even start shopping, then the results may not be a surprise.
With £ 5 delivery charge for products and a wider variety of shops the web is becoming the channel of choice for internet savvy. Mid range products in fashion and across other sectors are selling well online, highlighting the benefits of ecommerce.