marketing driven ecommerce

A.I.M. Consulting Limited

MSI Commerce is currently working with A.I.M. Consulting Limited (A.I.M.). A.I.M. is a consultancy service specialising in the UK healthcare market, working with both large pharmaceutical and medical technology manufacturers and healthcare providers. They specialise in supply chain E-enablement focussed on improving patient safety. Areas of expertise include eProcurement and eCommerce, particularly Auto-Identification and Data Capture (AIDC) processes, standards and technologies, e.g. barcodes and Radio Frequency Identification (RFID) and related process development and project management.

A.I.M. is currently working with GS1, a leading global organisation dedicated to the design and implementation of global standards and solutions to improve efficiency and visibility in supply and demand chains globally and across sector, to develop a Traceability in Healthcare standard.

A.I.M. Consulting Limited is working with MSI Commerce to continue developing an online strategy that is aligned with its overall business strategy.

Objectives achieved to date include:

• Produce a site that provides an online catalogue for A.I.M. Consulting Limited
• Deliver a professional image that is suitable for the target audience
• Showcase case studies and research work
• Provide a site that A.I.M. can manage and maintain without constant assistance from MSI
• Launch the site and a targeted marketing campaign by Easter 2008

The site was successfully launched for Easter 2008 and can be viewed at the following location - www.aimconsultinguk.co.uk