Why use email marketing

Wouldn't it be great if you knew who had read your advert in the paper? Do you think you could sell more if knew which customers had opened a leaflet, viewed your website, but hadn't gone on to phone you? Email marketing offers these benefits and more. Email marketing is regarded as the most important marketing tactic with 55% of marketers using it to drive incremental revenue (stats by emaillabsw)

As a tool for contacting customers it is realtively cheap so your budget goes further; it allows personalisation so the right message reaches the right people and it provides a wealth of data, so you know what to change and what not to change next time. At present you may be using Outlook or a personal email application to contact your customers, this is a great start but there is a better way to do things.

Email Marketing Solutions

Using an application that has been designed for email marketing provides many benefits.

• The email can be checked against multiple email applications to ensure compatibility, you know exactly what your customers will be seeing.
• Deliverability testing, the email is tested against spam filters to maximise your chance of reaching the inbox.
• Ability to personalise emails to specific segments, providing a more relevant message to individual customers.
• List management facility, allowing lists to be combined and de-duplicated, a more accurate list means less waste for you.
• Detailed tracking and analytics with all the feedback you need to increase conversions and increase ROI.

MSI Commerce can help you make the most of your marketing budget, providing a professional design services, advice on subject lines, analysis of data, integration with website tracking tools, segmentation of customer data, combination of data sources and much more.

Do you have multiple sources of email addresses? Businesses typically gather customer data from a number of sources and it may not be stored in one place. We can combine all your data to provide one de-duplicated list of your customer profiles. Through this process you can be sure each customer will only receive one email saving you money and removing the chance of sending two emails to the same address.

Did you know that the word "Free" in the subject line will get you into the junk folder. We will offer advice on the subject line to increase the chances of your emails being opened. We will check the emails work in a number number of applications including Outlook, Google Mail, Yahoo and Hotmail. This way you can be sure what you see is what your customer sees. Plus the email will also be scored against industry SPAM filters to ensure it reaches its destination.

Most importantly we will integrate the emails with any website analytics package you already have and provide a full report on the email outcomes, with recommendations on future enhancements. The data that an email provides is its greatest asset.

If you want to see why email gives the best ROI in marketing, contact Michael on 01483 901923. Why not have a look at the email marketing we have done with Bhoumi.