Retailers reach a product limit, typically there is a constraint around storage, number of product lines and risk of stocking products that never sell. Progression to the next level can require a significant capital investment.
There are a few solutions that can be considered for retailers in this position, Dropship vendors, the use of DSVs can extend a retailers range but can be limited in the extent of the range. Marketplace offers the opportunity to take on a wider range of vendors 60 new suppliers has been seen ranging from the small to significantly sized retailers. Rather than canabilising a retailers sales the use of a marketplace can compliment and increase revenue as users find a one stop shop for products.